By Amy Houston

We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been able to mess with their logos, plus effectiveness experts give their verdict.

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco, and McDonald’s have all deleted or diguised their logos in outdoor advertising campaigns.

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Source: The Drum