By Audrey Kemp

The food delivery platform is making its mark in gaming with a major integration into Twitch and Amazon Ads’ branded Fortnite world. The activation includes interactive brand elements and a high-stakes livestream tournament on March 14.

DoorDash has officially joined ‘The Glitch,’ Twitch and Amazon Ads’ branded Fortnite world, bringing in-game activations and a major gaming event to the platform.

As of today, The Glitch has in-game DoorDash billboards, a visitable DoorDash Tower, and interactive “hot bag” structures that players can build to earn power-ups like healing items and hoverboards.

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Source: The Drum