Emilia Perez will be the most nominated non-English film at the Oscars this weekend. Surabhi Govindarajan of VML explores how we got here and how marketers can take advantage of the globalized media landscape.
With the 2025 Oscars being held this weekend, it’s a good time to reflect on the awards’ growing spotlight on international cinema. Non-English-language films are increasingly central to the Oscars, reflecting broader shifts in global storytelling, audience tastes, and the changing structures of Hollywood.
This change is a reflection of a wider shift in the entertainment landscape. Previously viewed as niche, international productions are now at Read full story ›
Source: The Drum
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