More than two thirds (67 per cent) of mums expect to be able to interact with brands on Twitter, according to research released by Oliver Newton, Twitter brand and agency advocate.
Speaking at the Mumsnet Mumstock conference in London Newton explained that mums also follow a “healthy” number of brands on the platform, the average being 32, and the best way for brands to reach them is to offer useful information rather than spending time thinking up witty posts.
“A lot of brands fall into the trap of thinking you have to be a real comedy account on Twitter, it’s all Read full story ›
Source: The Drum
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