Beer brewer Heineken has said its move to invest more in marketing efforts has boosted sales growth in Western Europe.
Heineken reported revenue growth of 1.8 per cent in the region during the three months to 31 March, attributing market gains in the Netherlands, France, Spain, Ireland and Portugal to “higher marketing investments to drive brand development, innovation and improved outlet execution”.
It blamed lower volume in the UK on the timing of Easter and unfavourable weather conditions early in the quarter.
Jean-François van Boxmeer, chairman of the executive board and CEO, commented: “We are encouraged by a positive start to Read full story ›
Source: The Drum
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