John Lewis came out top in a recent survey into the most loved brands amongst mums, yet head of marketing Rachel Swift has said the brand is not as loved as you might think.
The survey, conducted by Mumsnet, was revealed at the Mumstock conference in London yesterday. John Lewis came first, followed by Waitrose, Amazon, Apple and M&S.
However, Swift revealed that in John Lewis’ own market research involving 8,000 customers, the stand out finding was ‘if [consumers] were at a party with us they wouldn’t want to hand around with us’.
“We still have a big challenge in that Read full story ›
Source: The Drum
Industry News