By Seb Joseph

The relationship between traditional media agencies and marketers couldn’t be more strained, with concerns rife over agencies not being upfront about how much money they’re making from marketers. It is against this backdrop that a Danish media agency that is not financially dependent on how much an advertiser spends because it takes a fixed monthly fee is poised to launch in the UK following successful debuts in Germany and the US.

It might sound too good to be true but it’s a pitch that was good enough to woo Volkswagen away from MediaCom in Germany earlier this year, as well as Read full story ›

Source: The Drum