By Lisa Lacy

According to Adam Bain, chief operating officer of Twitter, at the recent IAB Mixx event in New York, the first two weeks of Thursday Night Football livestreams on Twitter saw an average of 2.35m viewers.

And that’s in part because “the audience isn’t just connected to devices, but to each other,” he said.

Consumers today indeed want to feel connected – and fulfilling that need will present an opportunity for brands and marketers in the years ahead. That was according to another IAB Mixx speaker, Kevin Slavin, who is founder of Playful Systems at the MIT Media Lab.

Slavin said the Pokemon Go Read full story ›

Source: The Drum