By Mickey Mouse

Marketing is about making a noise, so it’s perhaps fitting that a grand old music festival can teach us all a few lessons about how to get heard in the hotly-competitive digital ecosystem.

Recently, music legend Paul McCartney showed he was as in tune with social media as the sounds of the swinging Sixties. His post to announce he will headline next year’s 50th anniversary Somerset showpiece was fun and shareable content apt for a world that demands a little more than a typed statement.

He tweeted three pictures – composer Philip Glass, actor Emma Stone and musician Chuck Berry. The tweet Read full story ›

Source: The Drum