A new TV spot from O2 business heralds the work of businesses across the country as lockdowns come to an end. Allie Lawson, head of brand and marcomms, explains the strategy behind the ad.
O2 Business has rolled out a multi-million-pound campaign as a nod to the resilience of business owners large and small over the past year as they prepare to re-open.
At the heart is a TV ad which follows the journey of sole trader, Ted, whose shop has been forced to close. It shows Ted struggling to adjust his business to introduce the O2 robot, Bubl who supports him Read full story ›
Source: The Drum
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