By amit bapna

The Drum gets a mix of marketers and agency folks to share their perspective on the evolving paradigms of festive creativity in a challenging year, what did the marketers do differently, how well did it work and what more can be done during the festive season?

Ajay Kakar, chief marketing officer, Aditya Birla Capital

The super bowl is a landmark milestone in the marketing calendar of major brands, in the US. Many memorable and impactful campaigns have been scripted and aired, keeping this opportunity in mind.” In India, the festive season does see higher decibel levels among brands, because it’s a time Read full story ›

Source: The Drum