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‘A story in 3 minutes’: the magic and mechanics behind Disney’s Christmas ad

on Nov 9, 2020 | 0 comments

By Rebecca Stewart

Disney is the latest brand to have launched a Christmas ad, unveiling a three-minute animated short film which tells the story of a grandmother, her granddaughter and the family traditions that connect them through the years.

Running across 26 markets, including Australia, New Zealand, North America and parts of Asia, ‘From Our Family To Yours’ holds the same production values as any Pixar movie would.

Based on insight from consumers that traditions, family and nostalgia were the most important things to them in the run up to this Christmas, the short sees the introduction of two characters – a grandmother, Lola, and Read full story ›

Source: The Drum