By Liam Brennan

LinkedIn’s new data-led product suite will have a big impact on online advertising for the B2B sector, writes Starcom MediaVest Group’s Liam Brennan.

These new products follow in the footsteps of recent developments at Facebook where user login data is being used to usher in a new era of addressable media – both in terms of paid media targeting and the creation of tools that help fuel better audience understanding.

Not only are these new products revolutionary for B2B marketers and agencies, but they are also incredibly valuable for brands that target the higher net worth individual.

A new deterministic paid Read full story ›

Source: The Drum