By Rebecca Stewart

This year advertisers have brought an excitable fire-breathing dragon, a time-travelling delivery man, and even ET to screens as part of their Christmas campaigns.

In the lead up to the big day, The Drum has been crunching the numbers to reveal which newly unveiled seasonal spots have resonated most with UK audiences each week – now we can reveal the top five best and worst performing ads of the season.

It’s all over bar the unwrapping, with most brands running their Christmas spots since early November. And it’s fair to say it’s been a vintage year for Christmas ads. We’ve had some Read full story ›

Source: The Drum