By Eleanor Lim

Amir Malik, managing director of growth marketing at Accenture Interactive, is set to co-chair The Drum Awards for Digital Advertising. Here he shares what he looks for in a winning entry, some advice for marketers both junior and senior, and his predictions for 2021.

The Drum: What are some challenges Accenture Interactive has faced this year and how are you overcoming them?

Amir Malik: I think the challenges are two-pronged. There was the immediate physical challenge. We’re very used to being on-site with clients, being nearby to provide support. So transitioning away from that was challenging. It felt impersonal, even drone-like, being Read full story ›

Source: The Drum