Ad blocker consideration is on the rise, according to a survey by Unruly and Mindshare, as 90 per cent said they’d consider downloading technology to block ads if they were seeing too many, or if the ads became “too creepy”.
The two businesses have responded to the threat, announcing ‘The APAC Future Video Manifesto’, a guide that aims to help brands learn how to improve the state of their advertising in order to prevent the increase in use of ad blockers in the region.
Phil Townend, Unruly APAC managing director, said: “Our survey highlights some of the huge challenges facing the ad Read full story ›
Source: The Drum
Industry News