Almost one in seven (15 per cent) British adults online are currently using ad blocking software according to the Internet Advertising Bureau (IAB) UK Ad Blocking report, conducted by YouGov.
The study showed that the main motivation for using ad blockers is to block ‘interruptive’ (73 per cent) or ‘annoying’ (55 per cent) ads, with over one in five (22 per cent) admitting to downloading the software at some point.
Men (22 per cent) are currently more than twice as likely to block ads as women (9 per cent), and ad blocking is most prevalent among 18-24 (34 per cent) and Read full story ›
Source: The Drum
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