By Gillian West

Well this is a very clever little film from insurance company Intouch if we do say so ourselves.

Created by BBDO Russia, the campaign makes clever use of YouTube capitalising on the kinds of videos which are popular in the region.

Titled ‘Most terrible fatal car crash ever’ the video promises footage of a grizzly road traffic accident, but instead it’s just 10 minutes of one car passing another. The clever part comes when you move your cursor along the timeline to ‘skip to the good bit’ with the preview instead showing another film featuring a head-on collision with a truck.

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Source: The Drum