By Staff Writer

This terrific ad from Norway spells out the perils at settling for second best in no uncertain terms. When a young man’s new love prepares breakfast for him, he asks if the cheese she’s put on the table is Jarlsberg. She shrugs. “Cheese is cheese,” she replies. The young man is horror-struck. If she’s that indifferent to the best cheese ever, what else is she indifferent to?

Creative Agency Try/Apt (Oslo)
Creative Ester Hjellum / Jorgen Bohle Bakke
Film Production Motion Blur (Oslo)
Director Harald Zwart (repped by Another Film Company)
Producer Espen Horn
Production Manager Vytautas Drazdauskas
Editor Thomas Traelnes @ Shortcut Special

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Source: The Drum