By Gillian West

Chicago-based Mike’s Hard Lemonade has pressed ahead with its all-digital marketing strategy with this one-minute long film.

The brand’s heritage and personality shines through in this commercial which uses illustrated animation to put the bottle front, right and centre.

The advert itself feels genuine as it tells the brand story.

We love a good bit of brand personality here at The Drum and take out hats off to Mike for creating this little gem.

Advertising Agency: TRISECT, USA
Creative Director: Craig Miller
Agency Producers: Bryan Haney, Judd Stricker
Production Company: Sarofsky Corp
Executive Creative Director: Erin Sarofsky
Creative Director: John Filipkowski
Executive Producer: Steven Anderson
Producer: Michael Burke
Director of Photography: Read full story ›

Source: The Drum