By Amy Houston

To mark the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the beer brand has launched a multi-channel campaign across 26 markets worldwide.

Led by a hero film shot by award-winning Danish director Tore Frandsen, the ad takes viewers on a three-decades-long visual pub crawl through legendary moments, frozen in time.

It taps into an all too familiar feeling many fans will recognize – cheering on your club with one hand while protecting your beer with the other.

Marking the longest partnership in Premier League history, the nostalgic film is underscored with a bespoke soundtrack.

Credits

Client: Carlsberg

Head of global sponsorships: Louise Bach

Creative: The Network Read full story ›

Source: The Drum