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Ad of the Day: NRG’s ‘The Power Behind The Plug’

on Jul 30, 2015 | 0 comments

By Minda Smiley

Energy company NRG has rolled out a thought-provoking spot that encourages people to take a second and actually think about where their power comes from.

In the spot, hidden cameras film people at an airport who are looking to charge their cell phones. A charging station gives people three different options for how they want to charge their devices – through fossil fuels, wind, or solar power.

Created by Droga5, the goal of the short film is to get Americans to consciously think about how the daily choices have a real impact on our planet.

Sicily Dickenson, chief marketing officer at NRG, said: Read full story ›

Source: The Drum