By Gillian West
PNC Bank has worked with Deutsch New York for this CGI-filled fairy tale wedding extravaganza.
The advert features more than 100 bespoke costumes, a giant teddy bear, hummingbirds and a unicorn and targets dads pondering their daughters’ futures.
A good dose of humour helps this advert steer clear of becoming too sickly sweet, as the items in the daughter’s childhood bedroom come alive for her big day.
Agency: Deutsch New York
Director: Albert Kodagolian
Production Company: Interrogate
Effects: The Mill
Costumes: Florencia Tellado
Editorial Company: Whitehouse Post
Editor: Russell Icke
Assistant Editor: Tim Quackenbush
Executive Producer: Lauren Hertzberg
Producer: Nick Crane
Source: The Drum
Industry News