By Amy Houston

The spot for the Toronto entertainment space blends the wondrous with the workaday.

‘Claw Game,’ by agency Broken Heart Love Affair and directed by Academy Award winner Joachim Back, is part of The Rec Room’s new brand platform, ‘Make Room for Play,’ and features a giant arcade claw that pulls people from routine settings, such as their apartments or the grocery store, and drops them into a dynamic, arcade-like environment.

The imagery is intended to highlight the venue’s promise of offering a break from the ordinary, creating a space dedicated to fun and escape.

Read more here

Read full story ›

Source: The Drum