By Staff Writer
This accomplished-looking spot for Skol is set in an underwater bar with a house DJ and sharks on leashes. The premise is that the ad reflects the drink’s strapline: “Blue on the outside, mysterious on the inside”; and it’s done a great job of visually interpreting this. Mixing scenes overtly filmed in water with others that are more ambiguous, it creates an otherwordly environment with a very earthy atmosphere.
Creative Agency: F/Nazca Saatchi & Saatchi
Film Production: PBA Cinema
Director: Jonathan Gurvit
Ad of the Day is brought to you in association with David Reviews.
Source: The Drum
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