By John Glenday

A clear sense of purpose is the greatest draw for footloose global marketing talent choosing which brands and companies to work for, according to research by the World Federation of Advertisers.

A “strong/clear corporate purpose and mission” was the biggest draw for client-side marketers with “strong brands in the portfolio” placing second and “a solid track record of performance” being the third most important attribute.

What appeals to marketing talent

• The findings led a worldwide survey of over 430 global marketers conducted by the World Federation of Advertisers in conjunction with 12 national advertiser associations from nations such as the US, UK Read full story ›

  Source: The Drum