Taxi firm Addison Lee has appointed Whistlejacket London as its brand and creative agency as it looks to “set the agenda” in an increasingly competitive sector.
The agency, which promises to help brands define their “purpose”, has been tasked with defining Addison Lee’s strategic direction and reaffirming its status both in Uber-dominated London and other key markets in the UK.
Whistlejacket will work to give the brand’s touchpoints cohesion, both internally and externally.
Peter Boucher, chief commercial officer at Addison Lee explained: “Addison Lee has a proud history of fighting for and delivering better services and experiences for our clients, challenging convention and Read full story ›
Source: The Drum
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