By Thomas Hobbs

Using pop-ups to make a social impact

The X-shaped training space (pictured) was erected in part to promote the brand’s new PureBoost X women’s running shoe. However, it was also designed to provide women with a place to jog and exercise during the park’s darker winter period (18-28 February).

Moore told Marketing Week: “We saw that the jogging path was closed in Victoria Park during the winter months so jogging rates among women in the area went right down as the conditions were unsuitable.

“We had a chance to be really useful and make a social impact. We don’t just want to Read full story ›

Source: Marketing Week