By Minda Smiley

Adidas has rolled out the fall and winter installments of its ‘Superstar’ campaign featuring Pharrell to promote its ‘Originals’ line.

The one-minute spot, called ‘Audience of One,’ features up-and-coming talents from all over the world including Japanese designer Yoon and Mexican illustrator Smithe. It continues with the theme of what it means to be a superstar in today’s culture.

Pharrell, who stars in the latest spot and helped kicked off the campaign earlier this year, partnered with agency Johannes Leonardo to find five young artists from each of the brand’s key markets to be featured in the film.

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Source: The Drum