Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Adidas unveils Messi15 football boots amid brand shake-up

on Jun 1, 2015 | 0 comments

By John McCarthy

Adidas has released its third football boot brand – modelled on arguably the world’s best player, Lionel Messi, after scrapping most of its established boots earlier this month.

Last week’s launches, the Ace and X ranges, will now be accompanied by the Messi15, for those looking to replicate the Argentinian’s fleet footwork.

Adidas, which sponsors some of the best footballers in the world including Messi, Xavi, Rodríguez, De Rossi, Bale, Robben, Müller, Ozil, Schweinsteiger and many more, stated that the boots were designed in collaboration with the Barcelona FC forward.

The Messi15s will be debuted during the Champions League final in Read full story ›

Source: The Drum