By John Glenday

Computer software giant Adobe has confirmed it is to resource a buy out of marketing software firm Marketo to the tune of $4.75bn, a sign of its growing commitment to cloud-based digital marketing.

Best known for its popular graphic design software such as Adobe Photoshop and Adobe Acrobat the firm is now in process of reorienting itself toward the rapidly expanding cloud computing sector, where it faces stiff competition from the likes of Microsoft, Oracle and Salesforce.

In alighting on Marketo Adobe was drawn to its homegrown business-to-business marketing applications Read full story ›

Source: The Drum