Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Ads We Like: Singapore's Sentosa Island creates branded island on Animal Crossing

on May 8, 2020 | 0 comments

By Shawn Lim

Sentosa has tapped into the popularity of Nintendo’s Animal Crossing: New Horizons by creating the first branded island on the game.

The idea is to give people in Singapore a virtual place to hang out, as they continue to remain in lockdown as part of the country’s efforts to fight the coronavirus pandemic.

According to the island owner, Sentosa Development Corporation (SDC), ‘Sentosa Crossing’ uses the island’s attractions to engage players to explore the island.

Players can register for one of the 36 free slots available each day to visit ‘Sentosa Crossing’. Attendees must have a subscription to the online game and Read full story ›

Source: The Drum