Trust between advertisers and agencies has declined in the past 12 months, with just 10% of advertisers rating levels of trust with their agencies as ‘high’ or ‘very high’.
The findings come from ID Comms’ Global Media Transparency Survey, which follows a previous survey which conducted at the height of the media rebates investigation by the Association of National Advertisers.
Since then, the number of marketers who believe that trust is low has fallen from 29% to 40%, while the number who believe it is average has fallen by 12%.
One anonymous advertiser is quoted in the report as saying: “Trust Read full story ›
Source: The Drum
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