Nielsen has advised advertisers to formulate strategies targeting female audiences as the Fifa World Cup 2018 has seen a record growth of the fanbase globally.
According to Nielsen, 58% of women found the women’s World Cup ‘very appealing’ while the number rising to 70% for the men’s World Cup.
In a survey with female audiences, Neilsen found that nearly a third of women (31%) were interested across 18 markets in 2017. Nielsen Digital Ad Ratings also found that the age group among females that intended to watch the World Cup on TV most was 18-24 which is in contrast Read full story ›
Source: The Drum
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