Advertising regulator announces plans to impose stricter rules on junk food ads directed at children
The advertising regulator is considering introducing new rules for brands targeting children with ads for food and soft drinks high in fat, salt or sugar.
The Committee of Advertising Practice (CAP) will launch a public consultation into whether stricter rules are needed in advertising of such products, citing its reason for doing so as a response to “changes in children’s media habits and evolving advertising techniques”.
The regulator says it will work with key consumer, campaigning, public health and industry organisations in preparation for launching the public consultation in early 2016. Based upon a “background of concern about children’s diets” the Read full story ›
Source: The Drum
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