Lameya Chaudury has been heading social impact at Lucky Generals for a year now. She came from outside the industry and has a unique perspective on the troubles it needs to avail itself of.

When I joined Lucky Generals, I was fired up to see if advertising could truly use its influence for social impact. I knew the power was there—to reach millions, to shift culture—but I wanted to see if it could go beyond clever taglines and deliver something meaningful.

My career’s been a right smorgosboard: human rights, law, cultural relations and soft power for governments, mobilizing national behavior change, and Read full story ›

Source: The Drum