Unilever is back in the DTC-buying business as it nears a takeover of sustainable deodorant brand Wild. Its last attempt at integrating a disruptor business didn’t end so well – will it work this time?
Unilever “neutered [our] vibe … we just didn’t fit in a vanilla corporate entity”. That was Dollar Shave Club CEO Larry E Bodner’s here
Source: The Drum
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