Scores of Instagram users and agencies recently took to the social network to voice concerns over a sudden dip in engagement on their posts. Speculation around an algorithm change was dispelled by an Instagram spokesperson, but it’s left a question mark over what caused performance drops.
One influencer marketing agency told The Drum that over the last few weeks initial data across a couple of clients had shown “a reduction in impressions and engagement when you’d expect it to be similar”.
Alex Micu, a marketer Hue and Cry, the agency behind the viral Instagram Egg said: “My feeling is Read full story ›
Source: The Drum
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