By Tom Inniss

Until the end of the year, we’re hearing marketing leaders’ visions of the agency of the future. Here, Brew’s Tom Inniss says that big tech may well monopolize AI, but there’ll still be a role for agencies.

What does the agency of the future look like? To really answer that question, we need to understand what agencies are, and the role they play.

Agencies, at their core, exist to solve marketing problems.

Not to devalue the work we do, but those problems come down to connecting with audiences to sell products or services. We saw an evolution during the Read full story ›

Source: The Drum