Ahead of John Lewis’s much anticipated Christmas ad reveal, which as per tradition is expected this Friday (13 November), The Drum explores the retailer’s previous work.
Department store John Lewis is a leading light in UK Christmas advertising. Its high profile work over the last decade-and-a-bit have often captured both the headlines and the hearts of the British public. However, in a year like no other, the retailer is up against it to not only bring some festive cheer to a locked-down nation but to ensure it meets the sales it needs to drag it into 2021.
This year has doubtless Read full story ›
Source: The Drum