Car insurance. Home insurance. What a snooze. No longer thanks to Gravity Thinking’s #SchoolRunStories campaign​.

The issue

Allianz Insurance needed a campaign that would engage customers in their car and home insurance offering, instead of consumers viewing them separately. As part of the Allianz Insurance school run campaigns, too many viewers saw the campaign as focusing on car insurance. It needed to be more personal and relatable to the home so the dual offering of home and car insurance would be recognised.

The challenge

Allianz Insurance approached Gravity Thinking to support its ‘School Run’ series by owning the conversation online and offline, building brand Read full story ›

Source: The Drum