By Mudit Jaju

As Amazon moves into luxury retail, Wavemaker’s Mudit Jaju questions just whether this will be one step too far or another successful strategic shift by the online giant.

In a move that perhaps surprised nobody, Amazon recently announced its first major foray into luxury with an invite-only store for Oscar de la Renta. And despite luxury having so far been the e-commerce giant’s white whale, Tmall’s Luxury Pavilion is proof that a marketplace can ‘get’ luxury – and only a fool would count out Amazon as a force to be reckoned with.

If there is one thing it has Read full story ›

Source: The Drum