Amazon has partnered with one of India’s largest retailers Future Retail (FRL), to link online and offline shopping for Indian consumers.
India has become a battleground for retailers and media businesses alike, creating a highly competitive landscape for e-commerce and online streaming. With both of these areas being Amazon’s global focus, the company has been making investments in the country for some time.
The latest sees it partnering with Future Retail, a business that owns over 1,500 stores across 400 Indian cities, giving Amazon an offline leg-up compared to some of its rivals.
Amit Agarwal, Read full story ›
Source: The Drum
Industry News