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Amazon talks up content division as viewing hours on Prime Instant Video double

on Jan 29, 2016 | 0 comments

By Jennifer Faull

Amazon’s relentless focus on Prime Instant Video over the past year has seen the amount of content being viewed on the streaming service double, boding well for boss Jeff Bezos’ desire to be amongst the top movie studios when it comes to winning big awards for its original TV series.

The e-commerce giant was particularly pleased with uptick it saw outside of the US. Internationally, it had twice as many Prime members streaming year-over-year.

“So [we’re] very encouraged by the pickup and the response of customers,” said finance boss Brian Olsavsky on a call with analysts yesterday (28 January) to discuss its Read full story ›

Source: The Drum