By John Glenday

Amazon’s burgeoning advertising business is set to put its previously unassailable cloud computing division in the shade as early as 2021, according to a new projection of the trajectory of future profits.

Analysts are optimistic that the online retailer’s share of internet advertising has enormous untapped potential which could be harnessed in the years ahead, recalibrating the entire orientation of the online retailer in the process.

The prophecy was made by analyst Michael Olson in a note to clients, he wrote that advertising was “…: quietly growing into a massive driver of current and future profitability,” adding: “By Read full story ›

Source: The Drum