As Facebook’s earnings and number of users soar, it’s never been more important for TV networks to find ways to reach and engage with audiences using the social platform. When Facebook recently announced more Messenger integrations, CNN was an early adopter.
CNN will allow Facebook users to interact with them on Messenger around breaking and and personalized news. The turner owned network has partnered with recommended content platform, Outbrain to enable this conversational interaction with bots. Found Remote spoke with CNN’s head of social media Samantha Barry to learn more.
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Source: The Drum
Industry News