By Minda Smiley

The Association of National Advertisers (ANA) is calling out the American Association of Advertising Agencies (4A’s) for releasing media transparency guidelines that the ANA believes are “premature” and “fail to adequately reflect the best interests of marketers.”

The battle comes after the ANA and 4As united to form a task force last year to establish best practices in transparency.

Yesterday, the 4A’s released a ‘Transparency Guiding Principles of Conduct’ that covered three main topics including client and agency relationships for US media planning and buying services, commercial relationships between agencies and media vendors, and client/agency governance.

But the ANA Read full story ›

Source: The Drum