Global independent digital creative agency AnalogFolk has launched BigUp.AI 2.0, a more powerful version of the AI tool that’s been under beta-testing in the creative community for eight months.

It’s an example of future-focused technology that helps tackle bigger societal issues – in this case, women habitually playing down their successes.

A leading female director at Nasa, a cognitive behavioural specialist, a young person leaving full time education, a woman in full time employment, a recruitment consultant and a female entrepreneur have all responded to the tool.

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Source: The Drum