Amazon Dash has launched in the UK with around 40 brand partners, including Andrex, Ariel, Durex, Dettol, Huggies, Pedigree, Lenor, Whiskas and Wilkinson.
Dubbed as a ‘one-press’ way to order supplies of everyday items, the branded plastic buttons can be ordered online for £4.99 and placed next to a fridge, toilet, cooker etc. When a product runs out, the user simply taps the wi-fi enabled button and it can be re-ordered though Amazon.
The button has been available in the US since 2015, with Amazon saying that 150 brands are now available on Dash (up from about 20 at launch) and that Read full story ›
Source: The Drum
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