AOL Platforms and Australian TV network Multi Channel Network (MCN) have struck a deal to pilot an integrated, private programmatic marketplace for TV advertising.
The partnership, which the companies have claimed is a first for the media industry, will mean advertisers and agencies can run targeted, data-driven audience buying across 70 subscription TV channels including BBC, Fox Sports, Sky News, NBC Universal and Viacom.
The deal will see the $4bn Australian TV industry move closer towards a unified ad sales approach across TV and digital screens, and will be powered by Adap.tv technology, which AOL acquired for $405m Read full story ›
Source: The Drum
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